Photo of a smiling man
Dr.Michael Richer

Doctor of Dental Surgery

Graduated from the State University of Buffalo with a Bachelors in Biology

Graduated from the University of Toronto Faculty of Dentistry

Ranked among the Top 10 Dental Schools in North America

SureSmile vs Invisalign: Which Orthodontic Treatment is Right for You?

Are you dreaming of a straighter smile, but braces don't quite fit your style? Clear aligners like SureSmile and Invisalign are popular options. But which one is right for you? Learn about the differences between SureSmile and Invisalign and their benefits, and find the right fit for you. Discover R + R Dental's expertise in these advanced solutions.

SureSmile and Invisalign Explained

Both SureSmile and Invisalign are clear aligner treatments that straighten your teeth without metal braces. Here's a quick breakdown of each:


This system uses 3D imaging and computer software to create custom aligner trays. It claims to potentially offer faster treatment times and may be more affordable than Invisalign.


The pioneer of clear aligners, Invisalign boasts extensive experience and a proven track record. Their aligners are known for their comfortable fit, and they may be a better choice for complex teeth movements.

SureSmile vs Invisalign Comparison: Treatment Process

Both SureSmile and Invisalign follow a similar process but with some key differences:

Consultation and Scans

First, you'll meet with an orthodontist who will examine your teeth and determine if clear aligners are right for you. Then, digital scans or X-rays are taken to create a 3D model of your mouth.

Treatment Plan

Using the 3D model, your orthodontist creates a personalized treatment plan outlining the specific movements needed for your teeth. SureSmile boasts its software allows for more precise tooth movement, potentially leading to faster results.

Aligner Creation

With the plan in place, both treatments involve a series of custom-made aligner trays. SureSmile uses straight-cut edges, while Invisalign utilizes scalloped edges that may require tiny tooth-colored attachments for extra control.

Wearing and Monitoring

You'll wear each aligner tray for a prescribed period, typically 20 to 22 hours a day, before switching to the next one in the series. Regular checkups with your orthodontist ensure your treatment progresses smoothly.

Effectiveness in Addressing Various Orthodontic Issues

Both SureSmile and Invisalign are effective for various teeth misalignments, but their strengths can differ:

Mild to Moderate Issues

Both treatments shine at correcting mild to moderate crowding, gaps, and crooked teeth. Invisalign's long history makes it a reliable choice for these cases.

Severe Issues

SureSmile's technology emphasizes precise tooth control, potentially making it well-suited for complex cases with severe crowding, deep bite, or large gaps. However, Invisalign can still be effective for some severe issues depending on the orthodontist's expertise.

During your consultation, your orthodontist will assess your needs and recommend the treatment with the highest chance of achieving your desired results.

Customization Options and Treatment Planning

SureSmile and Invisalign offer personalized treatment plans, but their customization approaches have some variations.


SureSmile offers highly customizable treatment plans tailored to your dental needs. Digital technology allows for precise mapping of your teeth, ensuring each adjustment is optimized for your smile. Your orthodontist works closely with you to create a personalized plan that addresses your concerns and achieves your desired results.


Invisalign provides customizable treatment plans through a series of clear aligners tailored to fit your teeth. After taking impressions or digital scans, your aligners are created to gradually shift your teeth into place. Your orthodontist monitors your progress and may adjust your treatment plan as needed to ensure optimal results.

Ultimately, the best customization approach depends on your needs and your orthodontist's assessment. They'll consider factors like your teeth movements and desired outcomes to recommend the most suitable treatment plan.

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Advantages of SureSmile

Are you considering SureSmile? Here's what might make it a good fit for you:

Precision and Accuracy

SureSmile utilizes cutting-edge digital technology to precisely map out your treatment plan. This ensures that each adjustment is made with accuracy, leading to more predictable and efficient results.


With SureSmile, we can customize your treatment plan to address your dental needs. The digital technology allows for detailed planning, ensuring that your treatment is tailored to you.

Reduced Treatment Time

Due to its precise nature, SureSmile often leads to shorter treatment times compared to traditional braces. This means fewer visits to the orthodontist and quicker results, allowing you to enjoy your new smile sooner.

Comfortable Experience

SureSmile's digital technology allows for smoother, more comfortable adjustments compared to traditional braces. This means less discomfort throughout your treatment journey.

Enhanced Aesthetics

SureSmile offers a more discreet option for orthodontic treatment compared to traditional braces. With clear brackets and wires, SureSmile is less noticeable, allowing you to feel more confident during treatment.

Advantages of Invisalign

Invisalign, the pioneer of clear aligners, boasts its own set of impressive advantages:

Extensive Experience and Proven Track Record

Invisalign has been around longer than SureSmile, and many orthodontists are more experienced with the system. This experience translates to a well-established treatment approach and a predictable path to a straighter smile.

Effective for a Wider Range of Cases

Invisalign's aligners are known for their versatility. They can address a broad spectrum of teeth misalignments, from mild crowding to complex cases with severe gaps or deep bites. This might make Invisalign a good option if you have more intricate orthodontic needs.

Comfortable, Virtually Invisible Aligners

Invisalign's clear, smooth aligners are designed for comfort and discretion. The scalloped edges fit snugly around your teeth, and most people won't even notice you're wearing them.

Less Reliance on Attachments

While Invisalign may sometimes use tiny tooth-colored attachments for extra control, these are generally less noticeable than traditional braces. This can enhance the cosmetic appeal of the treatment.

Removable for Easy Cleaning and Eating

Like SureSmile, Invisalign allows you to remove the aligners for eating and brushing your teeth. This makes maintaining good oral hygiene during treatment much easier.

Overall, Invisalign's experience and wider range of capabilities make it a strong contender.

Potential Drawbacks of SureSmile

SureSmile, while presenting attractive features, also has some considerations to keep in mind:

Limited Track Record Compared to Invisalign

Since SureSmile is a newer entrant, it has a shorter track record compared to Invisalign's extensive history of successfully treating millions of patients. This may lead to some patients preferring the established treatment approach of Invisalign.

Fewer Customization Options with Attachments

SureSmile's aligner design relies on straight-cut edges, potentially limiting very precise control over individual teeth movements. Invisalign's scalloped edges and the use of tiny attachments can provide more flexibility in complex cases.

More Orthodontist Appointments

SureSmile's focus on detailed planning might translate to more frequent checkups with your orthodontist to monitor progress. This could require a greater time commitment for appointments.

Comfort Considerations

While some find straight-cut edges comfortable, others might prefer Invisalign's scalloped design, which may conform better to your tooth shape and reduce irritation.


SureSmile may not be as widely available as Invisalign. Finding a qualified orthodontist experienced with SureSmile could be a factor, depending on your location.

While SureSmile offers many benefits, consider these potential drawbacks when deciding if it's the right orthodontic option for you.

Potential Drawbacks of Invisalign

Invisalign may be the clear aligner veteran, but it also has some downsides to consider:


One potential drawback of Invisalign is the need for strict compliance with wearing the aligners for the recommended amount of time each day. Failure to wear the aligners as instructed can prolong treatment and affect the final results.

Effectiveness for Severe Cases

While Invisalign is effective for many orthodontic issues, it may not be suitable for severe cases that require extensive corrections or surgical intervention. Your orthodontist will assess your needs to determine if Invisalign is the right option for you.

Discomfort during Adjustment

Some individuals may experience discomfort or pressure on their teeth when starting a new set of Invisalign aligners. This discomfort is normal as your teeth are gradually shifting into alignment, but it may take some time to adjust to the sensation.

Maintenance Requirements

Maintaining proper oral hygiene is crucial during Invisalign treatment to prevent plaque buildup and tooth decay. You'll need to brush and floss your teeth after every meal before reinserting the aligners, which may require more effort compared to traditional braces.

Speech Impediments

Invisalign aligners may temporarily affect your speech, especially during the initial adjustment period. Some individuals may experience a slight lisp or difficulty pronouncing certain words until they adapt to wearing the aligners.

Weighing these drawbacks against the advantages will help you decide if Invisalign is right for you. Don't hesitate to discuss any concerns with your orthodontist to determine the best course of action for your smile journey.

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Factors to Consider When Choosing Between SureSmile and Invisalign

So, you're ready to ditch the metal braces and embrace the world of clear aligners! But with both SureSmile and Invisalign vying for your attention, deciding which system is right for you can feel overwhelming. Here are some key factors to consider:

Treatment Speed and Complexity

If a speedy transformation is your goal, SureSmile's focus on precise planning might translate to shorter treatment times, especially for mild to moderate cases. However, Invisalign's experience makes it a strong choice for complex issues requiring specific tooth movements.


Budget is a major consideration. While both treatments require an investment, SureSmile may be a more affordable option in some cases due to potentially fewer attachments and shorter treatment times. Be sure to compare pricing options from qualified providers in your area.

Comfort and Appearance

SureSmile's straight-cut aligners might feel more comfortable for some wearers. Invisalign's scalloped design may conform better to your teeth, but the tiny attachments could be a slight aesthetic concern. Consider your preferences and discuss aligner materials with your orthodontist.

Orthodontist Expertise

Both systems rely on the skill and experience of your orthodontist. Find a qualified professional who is experienced with your chosen aligner system and has a successful track record in treating cases similar to yours.

Discipline and Lifestyle

Success with either system hinges on wearing the aligners for the prescribed amount of time. If you know you might struggle with consistent wear, Invisalign's slightly more forgiving schedule (worn for 20 to 22 hours daily) might be preferable.

Cost Comparison Between the Two Options

Consider the financial aspects when deciding between SureSmile and Invisalign for your orthodontic treatment.

Initial Treatment Costs

Generally, Invisalign tends to be more expensive than SureSmile. This can be due to factors like brand recognition and the number of aligner trays needed. However, it's important to remember that cost can vary depending on:

  • Your Location: Costs can fluctuate depending on where you live. Big cities often have higher treatment costs compared to rural areas.
  • The complexity of Your Case: More complex cases requiring extensive tooth movements might translate to more aligner trays and potentially longer treatment times, impacting the overall cost for both SureSmile and Invisalign.

Each orthodontist sets their fees. Research potential providers in your area to compare their pricing structures for both SureSmile and Invisalign.

Additional Expenses

Evaluate any additional expenses associated with each treatment option. While SureSmile and Invisalign typically include the cost of orthodontic visits and aligners in their initial estimates, there may be additional expenses such as retainers, replacement aligners, or adjustments that can impact the overall cost of treatment.

Insurance Coverage

Check your dental insurance coverage to determine if SureSmile or Invisalign is covered under your plan. While some insurance plans may cover a portion of orthodontic treatment costs, coverage may vary depending on the type of treatment and your insurance provider. Be sure to inquire about coverage limits, deductibles, and any out-of-pocket expenses you may incur.

Payment Plans and Financing Options

Explore payment plans and financing options offered by orthodontic practices for SureSmile and Invisalign treatments. Many practices offer flexible payment plans or financing options to help make orthodontic treatment more affordable. Consider these options when evaluating the overall cost of each treatment option.

Why Choose R + R Dental

At R + R Dental, we understand your desire for a confident, beautiful smile. That's why we offer both SureSmile and Invisalign, the leading clear aligner systems. But what makes us the perfect partner for your smile journey?

Expertise in Both SureSmile and Invisalign

Our team of experienced orthodontists is skilled in offering both SureSmile and Invisalign to patients living in Plainview, Levittown, and surrounding areas. During your consultation, we'll carefully assess your needs and recommend the treatment that best suits your unique situation and desired results.

Commitment to a Customized Approach

We believe a one-size-fits-all approach doesn't work for smiles. We'll develop a personalized treatment plan tailored to your teeth movements and timeline.

Personalized Care Throughout Your Journey

Our friendly staff is dedicated to providing exceptional care throughout your treatment. We'll answer your questions, address any concerns, and ensure you feel comfortable and informed every step of the way.

State-of-the-Art Technology and Facilities

We're committed to using the latest advancements in dental technology. This ensures we can provide the most accurate scans and precise treatment plans for both SureSmile and Invisalign. Our modern facilities offer a comfortable and relaxing environment for your appointments.

We prioritize creating a clean, friendly, and positive atmosphere at our dental offices. Your comfort is important to us, and we want you to feel relaxed and at ease during your visits.

Real Patient Experiences and Testimonials

We encourage you to hear what our patients have to say! Reading testimonials from real people who've achieved beautiful smiles with SureSmile or Invisalign through our care can be incredibly helpful in making your decision.

When you choose R + R Dental for SureSmile or Invisalign treatment, you're choosing expertise, personalized care, state-of-the-art technology, and a friendly environment. Trust us to transform your smile and enhance your confidence with our exceptional orthodontic services. Schedule a consultation with us today!

Overview of the Consultation Process at R + R Dental

Curious about achieving a straighter smile with clear aligners? Here's a glimpse into what awaits you during a consultation at R + R Dental:

  • Open Communication: We begin by listening! We want to hear about your smile goals, any anxieties you might have, and your overall dental health history.
  • Thorough Examination: Our experienced orthodontist will conduct a comprehensive exam of your teeth and jaw to assess their alignment and health.
  • Advanced Imaging: We utilize state-of-the-art technology to capture detailed digital scans or X-rays of your mouth. These images provide a clear picture of your unique tooth structure and jawbone.
  • Treatment Tailored to You: After the examination and scans, we'll present both SureSmile and Invisalign as options. Our orthodontist will explain the advantages of each system and how well they suit your specific case and desired outcome.
  • Personalized Roadmap: If you decide to proceed with treatment, we'll collaborate with you to create a customized plan. This plan will outline the chosen aligner system, the estimated treatment timeline, and a clear breakdown of associated costs.

By the end of your consultation, you'll have a comprehensive understanding of your clear aligner options and feel empowered to make an informed decision about your smile journey. We're here to answer any questions you have and ensure you feel confident throughout the entire process. Schedule a consultation with us today!

Michael Richer

Graduated from the State University of Buffalo with a Bachelors in Biology

Graduated from the University of Toronto Faculty of Dentistry

Ranked among the Top 10 Dental Schools in North America

754 S. Broadway

Hicksville, NY 11801

(516) 874-7834

Call us today!

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